Why Buy Local?
Buying local has benefits beyond mere convenience. When you support local business owners, you get a better level of service, as well as helping make your community a better place to live.
Here are some top reasons to support your locally owned businesses:
Improve the local economy
When a consumer buys local, significantly more of that money stays in the community. In fact, one Chicago study found that for every $100 spent at a local business, $68 remained in the city while only $43 of each $100 spent at a chain retailer.
Local business owners often have incentive to support other local businesses, patronizing local establishments for both business and personal reasons. Chain businesses, on the other hand, tend to get their supplies from corporate, as well as having store managers and employees that aren’t as personally invested in buying local.
Support Community Groups
Small businesses donate more than twice as much per sales dollar to local non-profits, events, and teams compared to big businesses.
Better Customer Service
If you’ve ever dealt with a large corporation, you know getting help can be a nightmare. You’ll call a 1-800 number, only to be transferred seven times and put on hold. Even when you speak to a customer service representative, that person is so far removed from the decision-making process, there’s little concern that the company will lose you as a customer.
When you shop local, the business owner is usually directly connected to every employee. That leads to a personal approach that often means any problem you have is taken seriously.
Know The Person Behind The Product
Local businesses often hire people who grew up in the area, have a better understanding of the products they are selling and take more time to get to know customers.
When you personally know the people behind the business where you’re buying local products and services, you enjoy a connection you would not otherwise have. Along with the rest of the community, you celebrate when a favorite local business succeeds and you mourn when it’s forced to shut its doors. This personal investment isn’t quite as present when a chain business closes, aside from feeling disappointment that you have fewer businesses within convenient driving distance.
Buy what you want, not what someone wants you to buy
A marketplace of local businesses is the best way to ensure innovation and low prices over the long-term. A multitude of local businesses, each selecting products based not on a national sales plan but on their own interests and the needs of their local customers guarantees a much broader range of product choices.
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